Installation View. Photo: Chad Kleitsch |
Exhibiting artists Jeff Ostergren and Martha Rosler focus on advertising in their works. Artists Jonathan Horowitz, Sopy Naess, Catherine Ross, Emily Roz, and Carmelle Safdie pull from specific and seemingly unimportant elements from televised narratives, reminding us of the devices such as laugh tracks, physical comedy, and repeated plot motifs that are interwoven throughout. Christopher DeLaurenti, Lucy Raven and Siebren Versteeg pay close attention to the physical and operative aspects of television. In Raven's work 4:3, a scrolling text reads in part, “The exchange is asymmetrical: images and sound travel from the production studio to the home and into the TV via copper cable wire, and money from the couch potato travels to the cable company via US mail. You can check if your payment went through by turning on your television.”
Purchase College students viewing Lucy Raven's "4:3," 2008 |
As Raven’s text implies, Your Content Will Return Shortly looks beyond the screen and asks questions about the cultural circuitry surrounding television as well as its relationship to daily life and contemporary art. Using videos, photographs, Internet, and sculptural elements, the artists in Your Content Will Return Shortly provide insights into the structures and languages of television, reminding viewers that their relationships with the commerce, programming, and operational structures of TV are multifaceted and extend far beyond the living room.